Real Estate Agents how do you stand out from the crowd? Here are four tips that I learnt from my AREC speakers.
There are a lot of real estate agents, all trying to attract new clients. What are the secrets to success and standing out for the right reasons?
I learnt a lot from working with Judi O’Dea and Matt Lancashire (Brisbane), Lindy Harris (Singleton) and Andrew North (Auckland) on their AREC speeches. They are perfect examples of unique individuals achieving outstanding results in very different ways.
Firstly, to be successful in real estate your personality needs to shine, allowing you to be engaging, genuine and sincere when dealing with your clients. As Janet Louise Stephenson says, “Authenticity requires a certain measure of vulnerability, transparency, and integrity.”
Judi O’Dea said “it’s never too late’, she started a career in real estate later in life, and she gave specific examples of the varied ways she connects with her clients such as hosting her own open house with hundreds turning up at her home to meet her! Her humorous postcards capture in a lighthearted image, the unique elements of the houses that she sells; such as images of her kicking a football or playing tennis, if it is significant to the client or property. Her clients love her vivacious personality and sense of humour. What could you do that sets you apart from the rest? Are you being creative with social media?
Matt Lancashire is the master of preparation and presentation; from impressive open homes, thorough research that seals the deal with the client and impeccable manners. Matt is down to earth and shares his knowledge generously with other agents, he stressed the importance of your reputation and developing relationships so people seek you for their business. A highlight for clients is his exciting mass auctions under the stars with its party atmosphere. What can you do differently?
Lindy Harris started her own real estate business in the regional town of Singleton, in the middle of a mining downturn. She regularly has around twenty- three sales a month and her figures are outstanding. Lindy works tirelessly and generously, investing time, energy and money into her community. She is genuine in her support, and people know it. Lindy is caring and is known for random acts of kindness like dropping off champagne to new owners, this is not unusual you might think, but it is if they were not your clients! What do you do for your community? Do they know you?
Andrew North is a master auctioneer, a Kiwi, with a wicked sense of humour. He said that rejection is part of the game and you can’t let it get to you. He calls prospective clients and tells them that statistically they might be the ones considering selling and perhaps it would be better for them to do so sooner, to avoid all the others who are also selling in a few months. It works! This technique has proven successful and his cheeky approach takes the pressure off the agent. What do you say that helps you to stand out from the rest?
As J. L. Seagull once said, ‘You have the freedom to be yourself, here and now, and nothing can stand in your way’.
I’d love to hear what you are doing to stand out from the flock, and how you show your clients that you have personality, presentation and the power to succeed.
Contact me on 0438867224 if you want help with your presentation to stand out from the crowd.
# real estate #presentation #public speaking